I finally quit my day job to pursue So Scare Social Club full-time. Terrified but super excited simultaneously for this opportunity to turn a hobby into a career. After growing the brand for 3.5 years, I couldn’t balance 2 full-time jobs anymore while freelancing, re-selling hypebeast, and slowly starting a marketing agency with old co-workers. I want to thank anyone I’ve worked with for the last 6 years, especially my previous employer, for letting me work my side business during work hours and hosting my wedding there. 15,000+ orders and counting. Let’s see what’s next with this brand and becoming an entrepreneur.
- Brandon Yuen
We talk brands with Brandon Yuen, the owner and founder of So Scare Social Club. How to start, strategies, difficulties, modern entrepreneurial mindsets, and setting brand goals - @yyclowcals | www.thelowcalsmovement.com
Happy three year anniversary! Has it already been 3 years!? I remember like it was yesterday when I designed stickers in my parent's basement, hoping someone would buy them one day. Fast forward 3 years and here I am sitting in my office that can barely fit any more merch in it LOL.Not going to lie, but this year was a tough one for the brand. I ended up pushing it aside in my life for those once-in-a-lifetime events. I got engaged, married, and took a few weeks off work traveling to Hong Kong, South Korea, Singapore, Macau, and Vegas. Ended up driving my car 2,000 kms this season and towing it 5 times; RIP. Went -16 camber for fender...
Happy two year anniversary! I honestly can’t believe it’s already been 2 years of running this brand daily. Thinking back to 730 days ago, I thought it would be cool to start something where I could express my creative side and design apparel. Challenging myself to create something from nothing, as I did for clients at my old job. A graphic design and marketing background made it easier to get everything set up to what it is now, but consistency was key. Never give up; keep at it every day like it was the first.Concept, graphic design, branding, illustration, identity, marketing, re-marketing, channel strategy, analytics, social media, engagement, response, advertisement, order processing, invoicing, merchandise, quality control, ppc, budgeting, finance, inventory,...
