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BRICK AND MORTAR

After months of planning/ executing, you can now purchase SO SCARE apparel at CrossIron Mills in Calgary, AB (YYC). Sully’s Skate & Snow and Foundry have generously given me a corner and full window display at both of their locations in the mall. I’ve been working behind the scenes on this retail location for a few months and it’s crazy to see it come to fruition. Happy to get into the retail side and push a physical presence at a busy shopping mall instead of online only. Hoping to get into other locations this year and see where this takes the brand name 💫 - Brandon Yuen

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Anniversary - Four Year

Happy four year anniversary! How has it already been 4 years of running this brand daily? I’m writing this in my guest bedroom that’s overflowing with apparel and slowly starting to take over my other spare bedroom. Maybe it’s time for a warehouse and shop space. 2020 has been THE year for me personally and the brand. With Covid-19 happening, my day job sent me home to work remotely for 4 months from March to June. While working less than 4 hours a day, this gave me so much extra time to push the brand and give it the attention it needed. Once the Calgary lockdown was lifted in June I was asked to return to the office. That night...

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FULL TIME - ENTREPRENEUR

Today I finally quit my day job to pursue SO SCARE full time. Terrified, but super excited at the same time for this opportunity to turn a hobby into a career. After growing the brand for 3.5 years I just couldn’t balance 2 full time jobs anymore while freelancing, re-selling hypebeast and slowly starting a marketing agency with old co-workers. I want to thank anyone that I’ve worked with the last 6 years and especially to my last employer with letting me work my side business during work hours and having hosting my wedding there. 15,000+ orders and counting. Let’s see what’s next with this brand and becoming an entrepreneur 💘 - Brandon Yuen

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Modern Mindset - Lowcals Podcast

We talk brands with Brandon Yuen, the owner/ founder of SO SCARE SOCIAL CLUB. How to start, strategies, difficulties, modern entrepreneurial mindsets, and setting brand goals - @yyclowcals | www.thelowcalsmovement.com

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