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FULL TIME - ENTREPRENEUR

Today I finally quit my day job to pursue SO SCARE full time. Terrified, but super excited at the same time for this opportunity to turn a hobby into a career. After growing the brand for 3.5 years I just couldn’t balance 2 full time jobs anymore while freelancing, re-selling hypebeast and slowly starting a marketing agency with old co-workers. I want to thank anyone that I’ve worked with the last 6 years and especially to my last employer with letting me work my side business during work hours and having hosting my wedding there. 15,000+ orders and counting. Let’s see what’s next with this brand and becoming an entrepreneur 💘 - Brandon Yuen

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Modern Mindset - Lowcals Podcast

We talk brands with Brandon Yuen, the owner/ founder of SO SCARE SOCIAL CLUB. How to start, strategies, difficulties, modern entrepreneurial mindsets, and setting brand goals - @yyclowcals | www.thelowcalsmovement.com

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Anniversary - Three Year

 Happy three year anniversary! Has it already been 3 years!? I remember like it was yesterday when I was designing stickers in my parent's basement hoping someone would buy them one day. Fast forward 3 years and here I am sitting in my office that can barely fit any more merch in it LOL. Not going to lie but this year was a tough one for the brand. I ended up pushing it aside in my life for those once in a lifetime events. I got engaged, married and took a few weeks off work travelling to Hong Kong, South Korea, Singapore, Macau and Vegas. Ended up driving my car 2,000 kms this season and towing it 5 times,...

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Anniversary - Two Year

Happy two year anniversary! I honestly can’t believe it’s already been 2 years of running this brand daily. Thinking back to 730 days ago I thought it would be cool to start something where I could express my creative side and design apparel. Challenging myself to start something from nothing like I did for clients at my old job. Having a graphic design and marketing background made it easier in getting everything set up to what it is now but the consistency was key. Never giving up and keeping at it every single day like it was the very first. Concept, graphic design, branding, illustration, identity, marketing, re-marketing, channel strategy, analytics, social media, engagement, response, advertisement, order processing, invoicing, merchandise,...

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