Today I finally quit my day job to pursue SO SCARE full time. Terrified, but super excited at the same time for this opportunity to turn a hobby into a career. After growing the brand for 3.5 years I just couldn’t balance 2 full time jobs anymore while freelancing, re-selling hypebeast and slowly starting a marketing agency with old co-workers. I want to thank anyone that I’ve worked with the last 6 years and especially to my last employer with letting me work my side business during work hours and having hosting my wedding there. 15,000+ orders and counting. Let’s see what’s next with this brand and becoming an entrepreneur 💘

- Brandon Yuen