After months of planning, you can purchase So Scare Social Club apparel at CrossIron Mills in Calgary, AB (YYC). Sully’s Skate & Snow and Foundry have generously given me a corner and full window display at both locations in the mall. I’ve been working behind the scenes on this retail location for a few months, and it’s crazy to see it come to fruition. Happy to get into the retail side and push a physical presence at a busy shopping mall instead of online only. Hoping to get into other locations this year and see where this takes the brand name.
- Brandon Yuen
Happy four year anniversary! How has it already been 4 years of running this brand daily? I'm writing this in my guest bedroom, overflowing with apparel and slowly taking over my other spare bedroom. Maybe it's time for a warehouse and shop space. 2020 has been THE year for me personally and the brand. With Covid-19 happening, my day job sent me home to work remotely for 4 months from March to June. While working less than 4 hours a day, this gave me so much extra time to push the brand and give it the attention it needed. Once the Calgary lockdown was lifted in June, I was asked to return to the office. That night I emailed my...
I finally quit my day job to pursue So Scare Social Club full-time. Terrified but super excited simultaneously for this opportunity to turn a hobby into a career. After growing the brand for 3.5 years, I couldn’t balance 2 full-time jobs anymore while freelancing, re-selling hypebeast, and slowly starting a marketing agency with old co-workers. I want to thank anyone I’ve worked with for the last 6 years, especially my previous employer, for letting me work my side business during work hours and hosting my wedding there. 15,000+ orders and counting. Let’s see what’s next with this brand and becoming an entrepreneur.
- Brandon Yuen
We talk brands with Brandon Yuen, the owner and founder of So Scare Social Club. How to start, strategies, difficulties, modern entrepreneurial mindsets, and setting brand goals - @yyclowcals | www.thelowcalsmovement.com
